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RBAphoto
  • Photo
  • Design
    • Graphic Design Overview
    • Branding
    • Illustration
    • Typography
    • Web Design
    • Interaction
  • Side Projects
    • writing
    • drawing
    • video
    • leathercraft
  • about
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A mockup of a rubber stamp depicting a feather logo

Branding

The word “Logotype” comes from Greek meaning ‘word imprint’. Today, it is a single word or image imprinted on a thing that indicates ownership. The form of the logo must be simple and understandable at any size, angle, or placement. It must represent its owner at a glance.

Branding requires a deep understanding of the target audience as well as the client. No good brand arises from simply looking cool. A successful logo is built on weeks of research that enables it to represent the organization in a pure way. Every angle and colour is obsessed over. The end result appears simple and obvious, but it always requires extensive work to achieve that balance.


Featured
ICFC 2023 Logo
Sep 29, 2023
ICFC 2023 Logo
Sep 29, 2023

This design was made for the Iron City Fishing Club to be featured in the summer of 2023. It used a monoline style to depict a freshwater shoreline. Basic shapes illustrate boats, docks, trees, and a cabin. This design was featured on T-Shirts as well as stickers.

Sep 29, 2023
See you on the Dock
Sep 29, 2023
See you on the Dock
Sep 29, 2023

This is a design I made for a vacation resort on the Great Lakes. The location primarily caters to fishing, waterskiing, and other small pleasure craft activities. The design concisely illustrates the proper docking technique in three steps.

Sep 29, 2023
Registered Massage Therapist
Feb 16, 2021
Registered Massage Therapist
Feb 16, 2021

A design for a professional massage therapist business owner with various technical specialties.

Feb 16, 2021
Great Lakes Ports Collective
Apr 20, 2020
Great Lakes Ports Collective
Apr 20, 2020

A logo design for GLPC, a tourism board for port cities on the Great Lakes

Apr 20, 2020
Icarus Taverna
Jan 15, 2019
Icarus Taverna
Jan 15, 2019

Fine dining restaurant logo and branding suite

Jan 15, 2019
Sherwin Williams Re-Brand
Sep 19, 2019
Sherwin Williams Re-Brand
Sep 19, 2019

Redesigning a famous logo

Sep 19, 2019
Zeero E-Commerce Storefront
Apr 17, 2019
Zeero E-Commerce Storefront
Apr 17, 2019

Full branding package for an online storefront for eco-friendly products.

Apr 17, 2019
Affinity HR
Jan 9, 2019
Affinity HR
Jan 9, 2019

A branding suite for a corporate human resources business

Jan 9, 2019
Lantic Sugar Redesign
Dec 10, 2019
Lantic Sugar Redesign
Dec 10, 2019

This project was a packaging redesign which featured a modern approach to a classic brand.

Dec 10, 2019
Green Dwelling Eco-Architecture Conference
Oct 4, 2018
Green Dwelling Eco-Architecture Conference
Oct 4, 2018

A weekend lecture series requiring a logotype, booklet, mailer, poster, and lanyard badge. This multi-part project covered a variety of typical applications for an event identity.

Oct 4, 2018