Branding

The word “Logotype” comes from Greek meaning ‘word imprint’. Today, it is a single word or image imprinted on a thing that indicates ownership. The form of the logo must be simple and understandable at any size, angle, or placement. It must represent its owner at a glance.

Branding requires a deep understanding of the target audience as well as the client. No good brand arises from simply looking cool. A successful logo is built on weeks of research that enables it to represent the organization in a pure way. Every angle and colour is obsessed over. The end result appears simple and obvious, but it always requires extensive work to achieve that balance.