Design Illustration
What begins as a pursuit of fine art often detours into design illustration. Art can be provocative and subjective. Design is focused on message and metaphor. Artistic talent can be distracting and challenging. The artwork is more about the process of the artist sometimes. Design is deceptively simple. Effective illustration does not wow the viewer with technique and skill. Effective design is catchy and memorable and digestible to anyone with a grade 6 education.
I begin my designs on paper, but I quickly move to Adobe Illustrator for the majority of my illustrations. I prefer a flat papercut style with solid colour fields. This helps emphasize form and colour harmony and helps further drives the message. Sometimes my designs are more photography based, at which point I build my multi-layer designs in Photoshop.
A poster design adapted for use in bus ads, banner ads, and ID badge lanyards. The imagery is remixed in various ways to fit different formats. The isometric green structures are meant to make large city blocks seem like playful building blocks