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Graffiti and Class

16356390029_a7a675a75c_o.jpg

When the subject of typographic history arises in conversation, I find the discussion often follows a similar question and answer path. Who invented type? Steve Gutenburg. What was the first book he wrote? The bible. Why does this matter to anyone? Because how else would we have high-minded discourse at cocktail parties?

In reality, type has always had two faces, two sides, two reasons for existing. Stated plainly, type is either high class or low class. Are the words printed in the New York Times or are they scratched into the window of a New York Subway? Is the nobility analyzing poetry or are the commoners discussing fornication?

Here we see two examples of graffiti separated by roughly two-thousand years. Both were written on walls without consent of the owner. Both seek to communicate with a wide audience, but only one individual reader at a time.

The Latin graffiti depicts a mundane re-imagination of a widely-known work of fiction. In the original epic poem, Virgil begins by saying “I sing of Arms and a Man” and proceeds to narrate the thousand-page story of the cultural hero Aeneas and how he founded Rome. The graffiti tag here remixes this famous quote to read “I sing of laundry workers, not arms and a man”. What really matters to a society: a single famous man or ten thousand laundry workers?

Graffiti has the potential to represent the most eloquent and well resolved statements from the lowest class of society. When appropriately applied, the graffito tag can empower the powerless with weaponized language. Maybe it speaks truth to authority or maybe it crudely narrates the human experience in a way no stuffy high-class periodical ever could.

But what of type itself? Does a message seem trite when written in chalk on a wall and does that same message seem profound if printed on a newspaper? If graffiti is trying to play the game of typography, it is losing, right? Not so much. It seems that when society applies centuries of development onto an outsider art, that art becomes honed to perfection nomatter how vulgar its inception.

categories: Graphic Design
Wednesday 10.24.18
Posted by Robert Bruce Anderson
 

The Ampersand

https://www.flickr.com/photos/smallcurio/

https://www.flickr.com/photos/smallcurio/

Designers love the ampersand.

Typography can be harsh and utilitarian. The ampersand introduces some much-needed weirdness into the field. In the English-speaking world, words are made up of combinations of letters. Letters do not represent whole words. That is absurd.

The ampersand stands alone. It combines two potentially unrelated items and connects them. The ampersand itself is a combination of sorts. Designing an ampersand begins with the letters ‘e’ and ‘t’, forming the Latin word ‘et’, which means ‘and’. All ampersands are fundamentally just these letters crashing into one another.

The Romans invented the ampersand. The ampersand predates the invention of lower case and italic. The ampersand is stoic and ancient and therefore it can be used in a professional, classic, and timeless way. It is also curvy, whimsical, and light, which compels designers to create ever-growing collections of fancy ampersands. The Romans invented several other letter combinations which were written as overlapping characters, but none of them stuck like the ampersand.

In 2010, the Society of Typographic Aficionados gathered over 400 designers to create new original ampersands as a part of a design-led effort to raise money for the earthquake in Haiti. The collection of over 400 ampersands can be purchased for about $20. The ampersand is one of the few elements of type that can command attention.

Most type is dull. The ampersand is weird. It has no direct pair among the letters, so it is permitted to be wild and different. The letter ‘E’ and ‘F’, for example, must share many of the same exact characteristics within a typeface. The ampersand shares no elements with any other letter, and therefore stands alone.

 

 

 

 

categories: Graphic Design
Thursday 04.05.18
Posted by Robert Bruce Anderson
 

Rethinking Beverages

An old graphic I made for a school project in 2003

An old graphic I made for a school project in 2003

The current project for our Interactive Design course has me thinking a lot about soda. When asked to design an interface for a vending machine, my inner cynic keeps screaming out about how Coke is a blight on society and maybe the best vending machine is the one that tells people to stop using vending machines. Sodee-Pop is a socially accepted vice that is arguably worse than smoking. Of course everyone deserves a treat now and then, and I personally enjoy drinking a can or two of tonic water a day, though I dress mine up with a bit of ice and a squeeze of lime. Also gin.

Beverages seem to be falling into a few highly specialized categories. If you want some fast food or a break from work, then a Coca Cola over ice is traditional. If you are hitting the gym or recovering from a hangover, then you should choose a low sugar refresher like Gatorade. If you are cutting out caffeine or sugar, then maybe an ice-tea or one of those godawful kombucha concoctions is appropriate. If you are enjoying cocktails, then your options are tonic, soda water, or Collins mix, etc.

But why shouldn't you have tea with booze? And why should gin be the only thing infused with juniper and pine? The DieLine.com highlights a drink-maker seizing on a new trend of mixology, Rocktails. In an interview with the company's packaging designer, Shaun Bowen, the DieLine learns a bit about what went into making this clever hybrid.

Rocktails makes craft-distilled botanical drinks with zero alcohol, designed to drink as is, or as a mixer with the spirit of your choice. The brief was to target sophisticated foodies and take advantage of the growth in the non-alcoholic category.

The packaging is very sharp. It resembles a classy vodka bottle, but it is single serving sized. The beverage is upfront about its 0% alcohol content. It clearly identifies the complex array of ingredients with professional adult text and imagery. The simple color palette does not scream "health nut", nor does it yell out "PARTY TIME!!!111". The label walks a perfect line between up-scale classy cocktail and sober nightlife. You don't have to be a martini snob or a non-drinker to have a satisfying beverage.

Often I have found myself out a bar without a drink in hand. The question of "where's your drink" comes up and I have to either buy another round that I don't need or subtly ask the bartender to make a "fake gin and tonic" which is just soda water and a lime wedge. I would love to have a third option that is an interesting and complex non-alcoholic drink that isn't just a pint of sugar water.

The label takes its inspiration from the image of a mermaid. The designer says this creature reflects the dual usage of Rocktails. Is it a fish or a lady? It's whatever you need at the moment. I find it striking but subtle. All too often I see design work that is way too clever. Designers try to throw every idea and color they have into one application and it comes out aggressively messy. This packaging is upscale and smart like a wine bottle, but also sober and modern like an ice-tea. It is not trying to be a teenager, it is trying to be a 30 year old.

The rising popularity of craft brewers and smaller wine producers has created a new market for good graphic design. The world of soda is mostly dominated by mega-corporations such as Pepsi, but Rocktails shows that there is a niche for non-alcoholic intelligent bottle labels. I feel thirsty just thinking about it.

categories: Sociology
Thursday 03.08.18
Posted by Robert Bruce Anderson
 

Design Blogs

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Blogs about design are prevalent on the internet. The subject lends itself to blogging, as any article written will contain vibrant images that illustrate the topic. Design blogs are easily the best looking sites on the internet, given the author's obvious interest in making things look nice and neat.

When I considered this assignment, the first site that came to mind is one titles "we make money not art". (http://we-make-money-not-art.com/). I began following this blog back in 2006, and I glance at it at least every few months. Most of the articles posted are focused on the collision of art and technology and their effects on developing nations. Features will center on a new gadget which is changing the way people see the world, or perhaps a new approach to an old piece of tech. The title of the blog may seem cynical, but it addresses a fundamental misunderstanding of what art and design can be. Art for the sake of art has its place, but design applies artistic skill to the world and improves lives in exchange for money. Greed is still a vice, but payment is validation that you are doing something useful. This website highlights clever design innovations and poignant impactful art projects all centered on the social issues of the tech-centric 21st century.

The DieLine (http://www.thedieline.com/) is a page that features mostly packaging design. I enjoy perusing the extreme and experimental approaches to commonplace consumables. I find that many of the designs featured are a little too creative and clever for their own good. The packages are beautiful and idyllic, but I find it hard to believe they will ever be brought to market. It is a bit like a runway fashion show of boxes. No one is ever going to see these products, but they indicate the direction design is heading.

http://abduzeedo.com/ Is a now famous design blog originating in Brazil. I have a fondness for South America, having visited there years ago. The site began in 2006 and has slowly grown into one of the most linked-to design blogs on the internet. The articles tend to center on subjects that are relevant to the heavily urbanized centers of Brazil where 1st world and 3rd world live together in close proximity. I personally enjoy the gadgets and accessories features, which seem both cutting edge, and durably built to last.

Blogs such as these can inspire ideas. Colors used in an interesting handbag might inspire you to make a teakettle with the same palette. A well curated blog can offer news and insight into the art world.

categories: Graphic Design
Friday 02.09.18
Posted by Robert Bruce Anderson
 

Those Damn Millennials

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Is my generation ruining the world or saving it?

Did the Baby Boomers screw us up?

Are Gen-Xers playing us off each other?

Am I even a millennial?

 ¯\_(ツ)_/¯ (shrug emoji)

Before I say anything, I need to acknowledge that my inspiration here was the recent Cracked Podcast episode about Millennials, released May 8th 2017. I cannot pretend to have assembled all these thoughts on my own.

I was born within the first 30 days of what is commonly considered the beginning of "The Millennial Generation", January 1982. This consensus is based on the podcast I just listened to, but digging deeper into the subject, it is easy to see that the time-frame is highly flexible. Now, the cynic inside me is desperate to rant about how this movable date line means sometimes articles consider me a millennial and sometimes they don't. It always seems like people my age are called millennials when the article is criticizing, but I get cut out when they are praising. That is just perception bias I assume.

Although that is not entirely true. The Cracked Podcast accurately identifies this rising trend in lazy article writing which unfairly targets millennials. Clearly the older generation has been complaining about the 'youth of today' ever since language began. This is nothing new - there have always been newspapers and other media outlets which fill the dead air with uncreative bullshit about how the kids are immoral. What makes this current trend slightly more frustrating is the use of the term 'millennial' as an agreed upon factual basis. The window of time defining millennials stretches to fit the narrative, which is shaky at best.

In the past, my reaction was to try and resurrect the old term "gen-Y", and apply it to anyone born between 1975 and 1990. In my experience, this window of time yielded a much more socially similar group than the 1982-2000 range.  Generation-Y was the term we used in the 90s. It is a lazy extension of Gen-X, linguistically speaking, but my generation shares many traits with those who immediately preceded us. Trends ascribed to millennials are often inacurate and sometimes completely incorrect. Lazy writers blur the lines to the point that even 14 year olds in the year 2017 are considered millennials, reducing the word to a blanket term meaning "anyone younger than me".

More often than not, the "me" who wrote the misinformed, lazy article about millennials is a generation-Xer whose overarching theory can be simplified in a single sentence : Millennials are lazy and entitled and their coddling Baby Boomer parents made them that way. It's a convenient narrative that starts fun little rage-induced arguments that cause an article to be shared a million times on social media, which is the point from the outset. There are certainly articles out there which also extol the virtues of boomers, millennials, and gen-x, but those do not gain equal traction. I understand that, as with many subjects on the internet, the reader can easily be distracted by the vocal minority and forget that most people are peaceful and do not blame the problems of the world on any one age-group. This is, ultimately, a very soft pseudo-science subject.

All that being said, here small is a list of traits commonly assigned to millennials which not only do not apply to me, but my experience was the polar opposite.

  1. Cars. The rise of new forms of communication, and more recently ride-sharing apps, combined with rising fuel costs and increased attention on the concept of a "carbon footprint" has led to a steep decline in the need to get a driver's license as soon as possible. For the majority of the 20th century, gaining access to a vehicle has been a right of passage for American teens*. One major aspect of the inacurate narrative about my generation is that we are killing the auto industry OR we are combating global warming depending on your political allegiance. The truth is that the auto industry is changing, and habits are mutating for all age groups. The rise of social media and online gaming did not truly take hold until around 2006-07 when high speed internet had reached its tipping point, and the iphone was released. These indoor activities supplanted the need to drive everywhere all the time, and led 16 year olds to de-emphasize the need for a license. Personally, I was in my mid-20s when this tip occurred. Social media was a decade away when I attended high-school, and even though dial-up internet was around, it was widely derided, ignored, and deemed unnecessary by the majority of society.

  2. Communication. To expand on what I began above, Millennials are often tied to the rise of social media. There is a revisionist approach to our historic relationship with the internet. Time has proven the utility of the internet and now everyone pretends they were on board all along. News media, politicians, educators, and anyone who worked in the upper tier of an office - all of these people were highly resistant to change, and constantly diminished the potential of the internet throughout the 90s. It was a thing to be mocked as a hobbyist fascination that might amount to something in another 50 years or so. The news media has been especially guilty of hypocrisy when you look at how often today they will simply read thoughts and opinions directly from the various message boards.

*I fully acknowledge that the experiences of many Americans, possibly the majority, did not permit for luxuries like a car, let alone many cars, which would permit teens to drive at age 16. Despite this fact, what is important to my argument is the overall perception of the American experience as dictated by popular culture and media which is always idealized and not entirely representational.

categories: Sociology
Friday 09.15.17
Posted by Robert Bruce Anderson
 

Political Rant Season

Its political rant season, y'all! How are you celebrating?

I think one of the most frustrating parts of this past week has been the realization that all of our political satire may be a big part of the problem, and that we are every bit as responsible as Fox News, but I am getting ahead of myself...

It has taken every fiber of my being to avoid jumping head-first into a rage-filled rant over the past week.

Here are some podcasts that have calmed me down, and some of my favorite key points to remember.

Common Sense 311 - http://www.dancarlin.com/common-sense-home-landing-page/

The democrats ran an establishment candidate in a counter-establishment election. I personally like Hillary. She is obviously not the ideal candidate, and not the ideal female candidate, but in 2016, she is the only female candidate who can make it to the ballot. 

Trump is the first non-politician to take the white house since Eisenhower. Trump is not nearly as Republican as he has been claiming to be. He was the least-Republican option out of the entire primary lineup. He is a third-party candidate in Republican clothes. His election is clear evidence of the need and desire for the dismantling of the two party system. 

The Republicans and the Democrats both lost this election. Perhaps we will now have a robust third party which follows the Trumpian system. Obviously, I would have preferred that the Libertarian or Green party were the ones to rise to real prominence, but the results on Tuesday clearly show that the two parties are not satisfying a huge portion of the US. 

Trump actually managed to flip a LOT of Obama voters. We are led to believe that most Americans are die-hard fans of their own party because they are the ones that make the news. In actuality voters are very open to voting for the other side. There is clearly room for a third party or some serious re-imagining of the two party system.

Cracked - https://soundcloud.com/crackedpod/what-the-fk-just-happened-election-autopsy

All politics in the US is a pendulum. Both sides effectively take turns steering the ship. The country leans a bit too far left, and then starts turning right for a while. The net direction is forward. One side steers too far, and the other side seizes control. This is how we prevent civil war.

The voters Trump electrified feel their way of life slipping away. Now, as a straight white male liberal, it is easy for me to say "grow up, because your beliefs are backwards and wrong." This helps no one. It frustrates me and angers those who disagree. I wish I could tell every poor uneducated white Trump voter that nobody is going to force you to get gay married or take your goddamn handguns, but that is only part of it. The real fear is that the bigot redneck way of life will disappear because parents can no longer force their children to agree with them. There is just too much information available.

It certainly feels like the US just became Republican Conservatives overnight. That is not true. We are the same country today that we were last week. 26% of us voted for Trump. 26% voted for Clinton. 2% voted for 3rd parties. 47% stayed home. Polling-wise, as a country, we are still more progressive than we have ever been. Gay marriage had no support 30 years ago - 55% are in favor of it today. Legal abortion is favored by 56%. Universal healthcare is favored by 58%. Global warming is a concern for 64% of us. 3 of the Trump states voted to legalize marijuana. 

The Trump presidency will force us to have a rational debate about issues that seem self-evident. There was a time that politicians had to have actual debates over the pros and cons of institutionalized segregation. It certainly felt like we had all digested that information and moved forward, but clearly we need to brush up on some of the basics. The problem is that it is too easy to scream 'fascist' when we hear thoughts we deem unthinkable. Debates about the value of multiculturalism feel beneath us, but that mentality allows us to ignore the debates entirely. Just saying that xenophobes are backwards monsters means we skipped the part where we actually discuss why. 

Slate Political Gabfest - http://www.slate.com/articles/podcasts/gabfest/2016/11/trump_s_victory_how_trump_will_govern_and_what_his_opponents_should_do_now.html

categories: Sociology
Tuesday 11.15.16
Posted by Robert Bruce Anderson
 
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